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Digital Marketing Masterclass – 23 Marketing Courses in 1

Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
Instructor:
Phil Ebiner
235,882 students enrolled
English [Auto] More
You will learn how to use dozens of proven digital marketing strategies
You will improve your brand identity and grow your brand's audience
You will learn social media marketing using all of the most popular social media platforms to grow your business
You will grow your email list, website traffic, subscriber count, and social media following
You will see tangible results by taking action throughout the entire course
You will increase conversions and sales with real world techniques

You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You’ve found the right digital marketing course!

With the skills learned in our digital marketing course, you can:

  • GROW your own business

  • LAND a job in this hot marketing industry

  • HELP a client increase their business

We want to help you grow your business with social media marketing, content marketing, email marketing, and more! 

We promise to do everything we can to help you with all of these digital marketing & social media marketing strategies:

  1. BRANDING

  2. WEBSITES

  3. CONTENT MARKETING

  4. EMAIL MARKETING

  5. COPYWRITING

  6. SEO (Search Engine Optimization)

  7. FACEBOOK PAGES

  8. FACEBOOK GROUPS

  9. FACEBOOK ADS

  10. FACEBOOK RETARGETING

  11. FACEBOOK FOR LOCAL BUSINESSES 

  12. FACEBOOK CREATOR STUDIO

  13. GOOGLE ADS

  14. GOOGLE ANALYTICS 

  15. TWITTER

  16. INSTAGRAM

  17. PINTEREST

  18. LINKEDIN

  19. LIVE-STREAMING ON SOCIAL MEDIA

  20. YOUTUBE

  21. VIDEO MARKETING 

  22. PODCASTING

  23. QUORA

Most of the tools and strategies we recommend and teach you to use are completely free!

WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?

  • Lifetime access to the course and all updates

  • Personalized support and answers to your questions

  • Udemy certificate of completion

  • 30-Day 100% money-back guarantee – no questions asked!

DIGITAL MARKETING COURSE BONUSES?

  • Downloadable checklists to keep you on track

  • Downloadable guides to help you take action

  • Case Studies to show you behind the scenes of our strategies

WHO ARE YOUR INSTRUCTORS?

The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses. 

With over 3,000,000 students combined in their Udemy courses, Phil and Diego know what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their other best-selling courses and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION

Throughout the entire course, you’ll be taking action!

You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself and see real results!

NOW IS THE TIME TO START USING DIGITAL MARKETING & SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!

Whether you’re completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action. 

Enroll now so that you can take advantage of the skills you learn to grow your business!

Introduction

1
Welcome! Let's Do This! | Digital Marketing Course

Welcome to the Digital Marketing Masterclass! Our hope is to serve you as best as we can, to help you launch and grow your own business. This video lays out what you can expect with this course!

2
Download the Ultimate Guide to Content Marketing | Digital Marketing Course

Download these two great resources that will help you through the digital marketing course.

3
Learn Our Digital Marketing System in 10 Minutes | Digital Marketing Course

Are you brand new to digital marketing? If so, this is the lecture YOU NEED TO WATCH. We'll break down the strategy that we cover throughout this course in just 10 minutes.

4
Course Roadmap - Where Should You Begin? | Digital Marketing Course

Use this roadmap to figure out where sections you want to jump around to.

5
Tips to Improve Your Course Taking Experience | Digital Marketing Course
6
Join our community of students | Digital Marketing Course

Define Your Business & Target Audience

1
DOWNLOAD: Define Your Business Worksheet | Digital Marketing Course

As you dive into growing your brand with digital marketing, it's important to truly understand your business and target audience. In this lesson of the Digital Marketing Masterclass, download the worksheet that will help you get started.

2
Define Your Purpose | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll better define what problem your business is solving. What are you doing to make the world a better place?

3
Case Study: 3 Brand's Purpose | Digital Marketing Course

Let's look at some real world examples of three companies and their brand purpose. We'll look at the Real Medicine Foundation, TOMS Shoes, and Chubbies Shorts.

4
Position Your Brand | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll find your unique selling proposition - what separates you from the crowd. Some questions we'll answer are:

What makes you different?

Why do you do what you do?

Finally, we'll come up with our Positioning Statement which will help us with all of our digital marketing in the future.


5
Case Study: Amazon and Harley Davidson Positioning Statements

Let's see some real world company positioning statements. We'll look at Amazon and Harley Davidson.

6
Define Your Business | Digital Marketing Course
7
Unique Selling Proposition | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, let's dive a bit further into what makes you different - your unique selling proposition

First, it will help if you find other companies similar to what you do, and figure out how you can be different and better.

8
Personality: What's Yours? | Digital Marketing Course

What is your business personality? Where does your personality show up? In this lesson of the Digital Marketing Masterclass, you'll learn how and where your personality shows.

9
Case Study: 3+ Brands Show Their Personality | Digital Marketing Course

Here's another case study to show real world examples of brand personality. In this lesson of the Digital Marketing Masterclass, we'll look at Chubbies, TOMS, and MailChimp.

10
Find Your Audience | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, we'll help you find your audience. You'll start with your broadest circle of prospective customers, and move towards a more focused target audience. 

11
Where is Your Audience? | Digital Marketing Course
12
ACTION ITEM: Where is Your Audience? | Digital Marketing Course

Take a few minutes to find where your audience lives online.

13
Validate Your Business Idea | Digital Marketing Course

Before spending time, money, and energy starting a business that has a low chance of succeeding, let's validate your business idea first.

In this lesson of the Digital Marketing Masterclass, you'll learn how to do two types of validations - soft and hard validation.

14
CASE STUDY: Phil Surveys His Audience | Digital Marketing Course

See a real world example of how Phil validates his business ideas with surveys.

15
Supplemental Reading List | Digital Marketing Course

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Brand Identity

1
Branding Basics | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, we'll learn the basics of creating your brand identity - the visuals you use across all your digital marketing. You'll learn our best tips for easier and better graphics.

2
Case Study: 3 Companies with Great 'Brand' Strategies | Digital Marketing Course

Let's look at some real world examples of brand identity from TOMS Shoes, Under Armour, and Virgin America to see how popular companies have created a brand identity.

3
Tools for Creating Graphics | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, we'll share some free tools to help you come up with brand colors, fonts, and find high quality photos.

4
Brand Assets: Links to Helpful Resources | Digital Marketing Course

Here are links to all of the free brand graphics that we mentioned in the last message.

5
Quick Canva Tutorial | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Canva a free tool that professionals use to create graphics.

6
Quick Photoshop Tutorial | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Photoshop a tool that professionals use to create graphics.

7
How to create a business email in Gmail FREE (with your domain)

Why is it essential to have a business email with your domain:


A business email with your domain is important because it helps build credibility and trust with potential customers and partners. It also helps create a professional and consistent public image, which can benefit companies looking to stand out from the competition. Additionally, having a business email with your domain allows companies to track analytics and measure the effectiveness of their communications. Finally, having a business email with your domain can help protect against phishing, spam, and other malicious activity.


10 reasons why you should create your business email today:

1. Builds your credibility and brand awareness: Your domain on your email gives your business and brand more credibility. This will help customers trust your business and make them more likely to trust your services.


2. Professionalism: An email address with a domain reflects the professionalism that customers and potential customers appreciate.


3. Keeps track of correspondence: Having a business email with your domain makes it easy to keep track of important emails and conversations.


4. Reinforces security: Having a business email with your domain can help reinforce the security of your emails, as the email address is unique to your company.


5. Establish trust between you and your customers: Your customers will be more likely to trust your business with an email address associated with your domain.


6. Helps you stand out from the competition: Showing your customers that you have a professional email address can make you stand out.


7. Gives you more control over your emails: With a business email, you can have more control over your emails, such as forwarding, archiving, and setting filters.


8. Easy to remember: An email address with your domain is easy to remember, which will help customers to contact you quickly and conveniently.


9. Helps you protect your brand: A business email with your domain helps protect your brand identity.


10. Improves customer service: An email address with your domain helps customers feel like they can get in touch with you easily, quickly, and conveniently, which can help improve customer service.

8
Supplemental Reading List | Digital Marketing Course

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Websites 101

1
Why You Need a Website & What Tools Do You Need to Create a Website
2
ACTION ITEM: Find an Inspirational Website | Digital Marketing Course

Get inspiration for the type of website you want to make.

3
Choose a Domain Name | Digital Marketing Course
4
The Basics of Designing a Good Website & Landing Page | Digital Marketing Course
5
Wix.com Crash Course | Digital Marketing Course
6
WordPress Crash Course | Build a PRO Website in 30 minutes

Email Marketing

1
Easy Email Marketing Funnels | Digital Marketing Course

Welcome to a new lesson of the Digital Marketing Masterclass. In this section, you'll learn about email funnels. It doesn't have to be confusing, and I'll try to break it down so you clearly understand how to use them for your business!

2
Email Marketing Tools | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn about our recommended email marketing tools.

3
Create a Lead Magnet | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to create irresistible lead magnets to encourage people to join your email lists.

4
ACTION ITEM: Plan Your Lead Magnet | Digital Marketing Course

Take action by planning a lead magnet for growing your email list!

5
Add Opt-In Forms to Your Website | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to use opt-in forms on your website. Look at examples of opt-in forms that work well.

6
Segment and Tag Your Audience | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly segment and tag your audience. This allows you to increase engagement by sending emails to people that want to read them.

7
Create Email Sequences | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly write email sequences for a number of reasons: to welcome people to your website, sell a product or service, or even follow up on a purchase.

8
Write Better Email Subject Lines | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to write email subject lines that increase open rates.

9
Use Reports to Analyze Success | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to use analytics to improve your email marketing.

10
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week

Check out a case study of how Phil got 100 subscribers in less than a week. 

Copywriting

1
Copywriting Basics | Digital Marketing Course

Welcome to a brand new section of the Digital Marketing Masterclass. In this section, you'll learn the basics of copywriting.

2
A.I.D.A. | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn the basic marketing funnel A.I.D.A.

3
Case Study: A Sales Page That Works | Digital Marketing Course

Let's look at a case study of a modern sales page that works. It's simple, and it's all you need.

4
9 Commandments of Copywriting | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn our 9 commandments of copywriting - which will improve not just your sales pages, but also emails and blogging.

5
Write Better Headlines | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to write better headlines for your sales pages and articles to increase open rates.

6
Write Quality Articles | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to write quality blog articles - a key part of your content marketing strategy.

7
Improve Your Website's SEO | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to improve your website's SEO. We'll be using a plugin called YOAST S.E.O. but you can use these best practices even without the plugin.

8
Tips for Better Email Copy | Digital Marketing Course
9
How to Make People Open Your Emails | Digital Marketing Course
10
Qualities of an Effective Promotional Email | Digital Marketing Course
11
Examples of High Quality Emails | Digital Marketing Course
12
Email Copywriting Case Study | Digital Marketing Course
13
Tips for Better Social Media Copy | Digital Marketing Course
14
Copywriting Tips - Similarities Across Platforms | Digital Marketing Course
15
Copywriting Tips - Differences Across Platforms | Digital Marketing Course
16
Social Media Best Practices | Digital Marketing Course
17
T.H.I.N.K. Before You Post | Digital Marketing Course
18
Social Media Copywriting Case Study | Digital Marketing Course
19
Supplemental Reading List | Digital Marketing Course

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Content Marketing Basics & Content Automation

1
What is Content Marketing? | Digital Marketing Course
2
Your Content Marketing Plan | Digital Marketing Course
3
Content Creation Strategy | Digital Marketing Course
4
Artificial Intelligence for Content Automation | Digital Marketing Course
5
Automation Tool #1: Content generation for Website, Blogs and Social Media
6
Automation Tool #2: Transcribing your videos automatically with Descript
7
Automation Tool #3: Grammarly

SEO (Search Engine Optimization)

1
Introduction to SEO and why it’s important for your business
2
10 crucial SEO ranking factors you need to know | Digital Marketing Course
3
What are keywords and why they are important? | Digital Marketing Course
4
The best keyword research tools | Digital Marketing Course
5
Domain authority and trustworthiness | Digital Marketing Course
6
Optimizing your WordPress website | Digital Marketing Course
7
Migrating your website from Http to Https | Digital Marketing Course
8
Checking your website page speed | Digital Marketing Course
9
More advanced techniques | Digital Marketing Course
10
Optimizing your website with the Yoast SEO plugin | Digital Marketing Course
11
SEO strategy to establish your business and brand online
12
The importance of backlinks | Digital Marketing Course
13
Great ideas to unlock the power of backlinks | Digital Marketing Course
14
Create a Google My Business profile | Digital Marketing Course
15
Key point review | Digital Marketing Course

Facebook Groups (Social Media Marketing)

1
Why Facebook Groups? | Digital Marketing Course

Welcome to this new section of the Digital Marketing Masterclass. This section is all about using Facebook Groups in your digital marketing plan. We'll cover how to start a Facebook group, and best practices for keeping your group engaged.

2
Start a Facebook Group for Your Audience | Digital Marketing Course

In this lesson of the Digital Marketing Masterclass, you'll learn how to start a Facebook Group. Follow Phil, as he walks through all the steps, and shares best practices for Facebook Group setup.

3
Create Your Facebook Group | Digital Marketing Course
4
How to Grow Your Online Community | Digital Marketing Course
5
How to Create More Engagement in Your Community | Digital Marketing Course
You can view and review the lecture materials indefinitely, like an on-demand channel.
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30-Day Money-Back Guarantee

Includes

43 hours on-demand video
20 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

Archive

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
Digital Marketing Masterclass – 23 Marketing Courses in 1
Price:
INR3,399 INR449
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