Video Production Video Editing & Video Marketing Made Simple

Are you happy with your Videos?  To be honest, I am never happy with them and I am always looking to learn how to become a better videographer.  This is one of the major motivations for this course.  John and Scott have teamed up to combine their complementary skills to bring you this course to help you make even better videos and join them in the never ending search for improvement! 

Join us today and start making amazing, engaging, enterataing and fun videos today!

Welcome to our Course!  We are here to help and would love to hear from you!

Tell us what you think and what we can improve!

Don't forget to introduce yourself to the community and tell us about your goals!

We want to share with you how this course came about and, essentially, why two heads are better than one!

The secret to producing good quality courses in quick time is all about creating systems and standardisation. In this section, I will show you how I set up my presentations, the equipment that I use, the structure of my presentations, walk you through the Screenflow editing process I follow and show you the Keynote process as well.

This is not the ultimate answer but I now produced over 250 lectures and I am honing my process all the time.

This lecture covers some of the main principles and settings that I use when creating my Lectures. I show you the outline structure for all my presentations and provide you with an example of my standard presentation template.  I explain the key settings I use for my recording in Screenflow and the settings I use when exporting from Screenflow.

There is also a brief discussion of microphone technique

Good equipment is the key to productivity. I have reinvested a significant proportion of my online earnings into making sure I have good, but not necessarily the best or most expensive, equipment to work with

I explain how I combine my iMac with a Logitech Webcam, a Blue Yeti Microphone and Keynote and Screenflow. You can use Powerpoint and Camtasia if you use a PC.

Editing can be a real challenge but if you can master the basics of Screenflow/Camtasia, you should not find it too daunting. When I started it took me forever to edit a video. Now I am much faster and just try to keep things as standardised as possible. One trick, not mentioned in the video, is that it is fine to do several takes of a slide if you are not happy with the result but just keep the recording going and then cut out the stuff you don’t want.

I walk you through how I edited the introduction to this lecture group and hopefully this will help you to get more acquainted with the simple way to do things with Screenflow.

This video summarises what is covered. I explained the key processes that need to be systematised In the Overview, I explained the key principles and settings I use The Equipment lecture walks you through my simple equipment set up

Finally the Editing lecture shows you step by step how I actually put it all together.

Lecture Titles and Descriptions are helpful not only to your students but they also have SEO, Search Engine Optimisation, value for your course as well.  Write them as you would any form of copywriting!

This is so easy to get right and so often got wrong.  If you do the latter, you might waste a lot of time re-doing some of your videos.  So sit up, watch this short video and by investing two minutes you might save many more!

Here I want to share with you a really important technique used by many videographers!  And it is so easy to do and requires no additional software or equipment!  Watch the video and find out!

In this section, I want to share with you some of the more sophisticated techniques I have learned to make my videos and lectures more interesting.  This is a real behind the scenes look at how I create the videos in my courses.

This is my original video which I have created for an upcoming course.  The actual content of the video is not as important as HOW I put it together.  The scenes, the script and the techniques I use.  So watch it critically and then I will take you behind the scenes!

Now that you have seen the original video, with the music, I want to take you behind the scenes in Screenflow to show you how this video is put together so that you understand its component elements.  Once these are clear in your mind I can share with you how the elements are created to be put together.

This helps to explain the basis of every video and why they must have a clear structure to be an effective learning tool.  Without this essential building block, you cannot develop a curriculum or a teaching strategy for your subject.

If you have a script and you are not going to appear in the video, or a large part of it, there is a real advantage to recording the audio in Audacity, a free and relatively simple to use audio software package.  The free download link can be found in the resources section of this video

Here I want to share with you how you can use the Chroma Key filter in Screenflow or Camtasia to really add some interest and entertainment to your lectures.

Background images and video can also be used, without Greenscreen, to good effect to make your lectures and videos more impactful.

Discover a great place to find free resources to use in your videos.

Scott Vogel Video Creation and Marketing Specialist with BeAVideoPro, shares his thoughts and ideas to animate John's new course video to make more entertaining engaging and informative videos and how to better share the message of his video to engage the viewer

Scott plays John’s new course "Payoneer" video and stops at different points in the video to share thoughts, ideas of what what John’s done well and what can be done to animate the video for a better viewer experience and more engagement. Scott explains what john does and how the video will be improved as he moves through the course. 

Scott walks you through his process of reviewing a script and how he begins to outline and frame out how he will tell the story, deliver the message of Payoneer and convey the points, concepts and ideas more effectively and begin to choose the assets needed to share the videos message more effectively. 

Scott walks you through his Scene Creation Keyword Asset Worksheet, a tool you can use to plan and develop your scenes, your keywords, determine the app you'll use, the concepts, ideas and thoughts to help you create your videos faster

How I lay out a script to allow for pauses and ease of reading so each scene is timed properly and allows for proper adding of actors and assets and making it easier to work with the scenes in your compositer (Camtasia, Shotcut, Screenflow, etc. )

Follow along as John reads the new script and Scott pauses the recording to comment on John's professional recording style, his inflections, pauses and see how you would record each scene as I make my comments on what I like about his voice recording. 

Follow along and see how I: 

1. Name scenes with a naming convention I'll use throughout the project, 
2. Use the copy for each scene
3. Choose the App I'll use to produce the scene
4. Develop a scene naming convention for project continuity 
5. Add the copy for each scene
6. Separating the keywords to help scene development and choose assets and actors
7. Brainsoar thoughts, ideas and concepts that will make up the scene message
8. Keep track of the timing of each scene

* Script Creation Asset Worksheet Attached in Excel and PDF

Look over Scott's shoulder as he searches his repository of assets and actors in his computer. 

Get a new perspective from a video pro on the mindset of quickly searching for assets to best convey the message of each scene in your video. 

Here Scott reviews the different videos, svg's, images and other assets and actors he's chosen to create this video. 

He explains why he chose the assets and how he plans to direct them in the scenes and how the assets fit the overall concept and message of the script

Scott Imports John's Payoneer video into Camtasia and cuts out the original introduction to use in the new video and then adds the remainder of the Mp3 to the timeline

Scott selects the assets for this 8 second scene

listens to the audio track and then creates the scene in Explaindio, times it and then imports the scene into Camtasia

Importing an image and an Anibit into Easy Animator Pro. 

Using the image for the background 

Breaking apart the Anibit and then animating the different symbols in the scene to keep the viewers attention

Using Dollars, Pounds, Euros, Yen, Renmimbi and the Payoneer logo with a spinning globe to show how to create a Morph scene where the Logo Morphs into a spinning globe and the currency Morphs from the spinning globe and then the globe morphs into the final currency. 

This is the video clip we used in the Promo Video

Importing a map image of the continents and bank images to show having your own local bank account in all the different countries. Breaking apart, resizing and animating  the assets to make them a unique scene 5

This 15 second scene is created in Explaindio using Kinetic Text which allows the words to animate easily on the scene to get the viewer to read and follow along more easily

Using Easy Animator Pro to convey the idea of receiving money from all over the world and showing you each of the assets I’ll use and what I’ll do with them to create the final scene

Using the Payoneer logo in Camtasia to animate it into the overall video so when John mentions Payoneer, we reinforce the brand with the logo coming onto the stage

Using the actual signup form from the Payoneer website allows for a continuity in the viewer experience so when they see the form in the video and go to the site, they are one in the same, letting them know they’re in the right place

Finding a video that shows an email symbol allows us to simply produce this 4 second scene in just a few minutes, the key to create successful videos, get them done fast

Using Camtasia I simply put in two different videos, one of them has coins, euros and on top of it we’ll have some hundred dollar bills falling, enough said in this 6.5 second short scene

Choosing the asset to use for the scene, then breaking apart the assets to use what we need and animating the elements of the asset to convey the transferring of money in this 5 second scene

Taking an eMoodle svg sketch image and adding the Payoneer logo using Inkscape a FREE image editor showing you how to put the logo in the sketch image and giving you the FREE image to follow along and do it yourself

Editing and animating the Signup form from Payoneer.com to produce a quick scene using Camtasia

This 9 second scene requires a few different assets we can break apart to represent increase, coins, changing the color of the coin and creating a scene quickly

Using Youzign to crop and re-shape the money to make it look different, in Explaindio I animated each currency to enter the stage on different parts of the map of the worlds continents

Creating the scene to convey, Quick,  Simple and $$$ in animated text to get the reader engaged with words then showing money moving to you quickly in a 6 second scene

This 7 second scene will have an awesome whiteboard sketch video done in Explaindio with an additional image animating in to draw the eye convey the scene message of Customer Care

I went to the Payoneer Website and took a video screen capture of the tutorials using Camtasia making it simple and quick to produce this 8 second scene

Bringing in the Payoneer Signup form and using a callout to circle the signup and then adding a spinning globe, a nice asset to show being a global player today.

Using Camtasia we added the two different music tracks to play under John's voice. 

We determined which one sounded best with the video. 

Using music under an informative video helps keep the viewer/listener engaged

Watching the video scene by scene with no music. Focus on the scenes and how they move from one to the next using the scenes we created

Playing the music tracks one by one beneath the video and selecting the best of the two videos and why I chose the track for this video. Deleting the unwanted track

Here is the final version of Scott's video with everything pulled together.  You can now see how this all works!

Lets come full circle now.  Before I watched Scott's section, I watched and commented on his changes to my video and reacted to his changes and innovations.  I think I agree with you that this work is a step change better than my original video.

Scott summarizes what you discovered in the Video Design Mastery Course. How John took you though creating a lecture in 30 minutes, showed his tips and tricks of audio and video creation, then how Scott took John's new course video, deconstructed and re-built the video into a more entertaining, informative and engaging video. 

This is the video we created for our Video Mastery Course and this is the video that Scott and I will be using as our case study for this course to help to show you how you too can create amazing Promotional Videos

OK. lets start by taking a look at how you can create a captivating promotional video...

Here are some of the key points you need to understand when creating a promtional video that converts!

Here is one of my original promotional videos to set a base line and to show you in this course how things can be improved.

Here is an initial Check list to help you with your Promotional Video production 

This check list will help you to write your promotional video scripts

I want to challenge you.  Are your promotional videos good enough?  Just because that is the way that every one else makes them, is that OK?  What do you think?

I share my view with you in this lecture.

I want to start to build this content with an initial structure which will help you to understand the main framework of a Promotional Video. These Six Steps are your foundation and can be found in all good promotional messages of every kind.

Before you get started you have to get your Audiences attention and this lecture shows you how.

In order to capture the attention of your audience, you need to want them to find out more about your topic and intrigue, arousing their curiosity, appeals to one of the strongest emotions.  In simple terms you make it hard for them to stop themselves reading more of your topic.

Your Promotional Video headline is not your course title, it is so much more than that.  You need to use it to hook your audience into your video!  So watch this lecture to find out more!

You can download my Extra Titles Cheatsheet to help inspire you to create titles and headlines that will literally spellbind you audience.

The first step here is to set up the problem.  You need to remind them, if necessary, that they have a problem!

It is important that your audience feels that you understand them and their problem.  You need to establish empathy if they are to feel that you are on their side.

Now you need to draw them in deeper and to show them that you really have been where they are now.  If they don't believe this, your pitch won't be credible.

Now you need to make them feel uncomfortable, make sure that they are not happy with where they are today.  This is going to be a big motivator to get them to take action later.

You need to remove the competition from the fray!  They might be out there but they are not the answer for your audience, you are!

Now you pull back the curtains and reveal the solution that is going to take their problem away!

This step takes them one step closer to making your sales pitch irresistable.  Make sure that you really drive these points home!

Right, now hit them with your first call to action!  By this point, it should be a no brainer for them, but remember there are always going to be some people who hold back so your job is not done yet!

This is important. The transaction must be riskless from their point of view, so you have to provide a guarantee.

Now you need to close them out!  Draw everything together and hit them with another Call To Action!

Postscripts are a very effective way to repeat your message and your call to action without actually appearing to!

This lecture summarises the key points in this section.

Its great to welcome Scott Hamlin, a very experienced videographer, who shares his advice and insights on creating Promotional Videos.  Always good to learn from a Master, Grasshopper (if any of you remember that TV series?)

In this video, I welcome Scott and he introduces himself and explains what he thinks makes a great Promo Video.