4.25 out of 5
44 reviews on Udemy

Video Production Video Editing & Video Marketing Made Simple

Video Production: Video Editing, Video Marketing and Videography with Screenflow/Camtasia, Explaindio & Easy Animator
Be A Video Pro
435 students enrolled
English [Auto]
Discover simple Video Production and Video Editing Techniques
Use advanced Videography Techniques to create amazing instructional video lectures for your online courses
Discover how to enhance your Video Marketing by creating entertaining, fun and engaging videos
Discover, frame by frame, how Video Editing can increase the engagement and virality of your videos
How to use every day software (no need for Adobe Premiere Pro or Final Cut Pro X) to enhance your Video Production
Discover the 12 steps to effective Video Marketing
Take the next step towards becoming a Master Videographer!

Video Production and Video Editing Could not be easier! You can master Videography!

You do not need expensive software like Adobe Premiere Pro or Final Cut Pro X.  In fact Premiere Pro is an extra learning hurdle you can avoid!

Are you happy with the quality of your existing video production, video editing and promotional video marketing?  Do you want to improve your Videography?

Can you imagine putting all that video production and video editing work into a course and no one wants to watch your lectures!  If this is down to poor videography, you are leaving money on the table!

Have you endlessly being trying to work out how to really make your courses stand out?

More than 35 courses and over 1,000 videos later and I am pleased to say that I am much better at Video Production, Video Creation and Videography!

But then I came across “Be a Video Pro”!

I realized then that its not just about video production and video editing standards for sharing great knowledge but also that with some simple and relatively inexpensive tools, you can really make your lectures much more impactful for your audience!

When Scott and I got together we realized we had to create this Video Production Video Editing Animation & Promotional Video Course for you, combining my experience on Udemy of Video Production, Video Editing with Scott’s amazing Videography skills.  

What a winning combination! 

Many of these effects can be achieved with just Keynote/Powerpoint and Screenflow/Camtasia without any additional software (like Premiere Pro or Final Cut Pro X) at all!

In this Course you will discover 

  • How I make a video lecture in under 30 minutes
  • How I created a 2.0 version of my standard video marketing lecture
  • How Scott reviewed and disassembled my original video
  • How Scott rebuilt my original video
  • Step by Step, Frame by Frame, how Scott put together lecture version 3.0
  • Exactly what tools and software we use everyday to enhance our video production and video editing lectures
  • Why it’s critical for video marketing that your business has a kick ass promo video
  • The essential elements you must include in your copy writing to increase conversion with your videos
  • How to create a stir, a buzz so you’re viewers pay closer attention and respond to your message
  • The 12 key steps to a successful promotional video and how to simply implement them in your videos to increase sales
  • How to create a killer script so your viewers will watch and share your promo videos
  • How to create a real-world promo video step by step. 
  • Look over our shoulder as we break down the exact promo video we created for our course Video Design Mastery
  • We share the mindset, the psychology behind what we do and why we create scenes the way we do
  • The how’s and why’s of successful promo videos to increase sales
  • Amazing video editing and video production tips and tricks we’ve gained creating hundreds of videos so your videos really rock

Course Bonuses

Additional free videography resources are included in the course to help you to enhance your video production and video editing to help you create amazing videos.

Enroll Today and Become a Video Production Video Editing Animation and Video Marketing Master!

Of course, you can always carry on as you are, with sub-optimal videos and just keep on cranking them out!  Quantity over Quality!  But thats not a smart strategy, particularly as Udemy gets ever more competitive!  

And with Udemy’s 30 Day money back guarantee you can enroll and if this course does not deliver everything we promise, just ask for a refund. You only have upside in taking this course!

So, what are you wating for, Click on the Buy Now button at the top right hand side of this Course and start discovering how to make Amazing Awesome Videos!

Enroll Today – See you in the Course!

Introduction to the Course

Are You Happy With Your Videos?

Are you happy with your Videos?  To be honest, I am never happy with them and I am always looking to learn how to become a better videographer.  This is one of the major motivations for this course.  John and Scott have teamed up to combine their complementary skills to bring you this course to help you make even better videos and join them in the never ending search for improvement! 

Join us today and start making amazing, engaging, enterataing and fun videos today!

Welcome to our Course

Welcome to our Course!  We are here to help and would love to hear from you!

Tell us what you think and what we can improve!

Don't forget to introduce yourself to the community and tell us about your goals!

Why we created this course?

We want to share with you how this course came about and, essentially, why two heads are better than one!

Ten Amazing Ways to Create Amazing Videos!

How to Create a Lecture in 30 Minutes

How to Create a Lecture in 30 minutes Introduction

The secret to producing good quality courses in quick time is all about creating systems and standardisation. In this section, I will show you how I set up my presentations, the equipment that I use, the structure of my presentations, walk you through the Screenflow editing process I follow and show you the Keynote process as well.

This is not the ultimate answer but I now produced over 250 lectures and I am honing my process all the time.

How to Create a Lecture in 30 Minutes - Key Settings

This lecture covers some of the main principles and settings that I use when creating my Lectures. I show you the outline structure for all my presentations and provide you with an example of my standard presentation template.  I explain the key settings I use for my recording in Screenflow and the settings I use when exporting from Screenflow.

There is also a brief discussion of microphone technique

How to Create a Lecture in 30 Minutes Equipment

Good equipment is the key to productivity. I have reinvested a significant proportion of my online earnings into making sure I have good, but not necessarily the best or most expensive, equipment to work with

I explain how I combine my iMac with a Logitech Webcam, a Blue Yeti Microphone and Keynote and Screenflow. You can use Powerpoint and Camtasia if you use a PC.

How to Create a Lecture in 30 Minutes Editing Process

Editing can be a real challenge but if you can master the basics of Screenflow/Camtasia, you should not find it too daunting. When I started it took me forever to edit a video. Now I am much faster and just try to keep things as standardised as possible. One trick, not mentioned in the video, is that it is fine to do several takes of a slide if you are not happy with the result but just keep the recording going and then cut out the stuff you don’t want.

I walk you through how I edited the introduction to this lecture group and hopefully this will help you to get more acquainted with the simple way to do things with Screenflow.

How to Create a Lecture in 30 Minutes Summary

This video summarises what is covered. I explained the key processes that need to be systematised In the Overview, I explained the key principles and settings I use The Equipment lecture walks you through my simple equipment set up

Finally the Editing lecture shows you step by step how I actually put it all together.

Bonus: Getting the Most Out of Lecture Titles and Descriptions

Lecture Titles and Descriptions are helpful not only to your students but they also have SEO, Search Engine Optimisation, value for your course as well.  Write them as you would any form of copywriting!

Bonus: Get The Lecture Creation Sequence Right

This is so easy to get right and so often got wrong.  If you do the latter, you might waste a lot of time re-doing some of your videos.  So sit up, watch this short video and by investing two minutes you might save many more!

Bonus: How to Direct Your Video Like a Pro

Here I want to share with you a really important technique used by many videographers!  And it is so easy to do and requires no additional software or equipment!  Watch the video and find out!

How John Created the Original Video


In this section, I want to share with you some of the more sophisticated techniques I have learned to make my videos and lectures more interesting.  This is a real behind the scenes look at how I create the videos in my courses.

Watch my Original Video before I show you how I created it

This is my original video which I have created for an upcoming course.  The actual content of the video is not as important as HOW I put it together.  The scenes, the script and the techniques I use.  So watch it critically and then I will take you behind the scenes!

Behind the Scenes of the Original Video

Now that you have seen the original video, with the music, I want to take you behind the scenes in Screenflow to show you how this video is put together so that you understand its component elements.  Once these are clear in your mind I can share with you how the elements are created to be put together.

The Structure of a Video

This helps to explain the basis of every video and why they must have a clear structure to be an effective learning tool.  Without this essential building block, you cannot develop a curriculum or a teaching strategy for your subject.

Starting with the Audio Track and Audacity

If you have a script and you are not going to appear in the video, or a large part of it, there is a real advantage to recording the audio in Audacity, a free and relatively simple to use audio software package.  The free download link can be found in the resources section of this video

How to use Green Screen in Keynote and Chroma Key in Screenflow to great effect!

Here I want to share with you how you can use the Chroma Key filter in Screenflow or Camtasia to really add some interest and entertainment to your lectures.

How you can use background images or videos to enhance your lectures

Background images and video can also be used, without Greenscreen, to good effect to make your lectures and videos more impactful.

Bonus: Where to Find Free Audio, Video and Image resources

Discover a great place to find free resources to use in your videos.

Scott Takes John's Original Video, Reviews it, Re-Scripts and Plans Animations

Video Creation Specialist Scott Introduces His Intent to Review John's Video

Scott Vogel Video Creation and Marketing Specialist with BeAVideoPro, shares his thoughts and ideas to animate John's new course video to make more entertaining engaging and informative videos and how to better share the message of his video to engage the viewer

Reviewing, Analyzing and Critiquing John's New Course Video Suggesting Changes

Scott plays John’s new course "Payoneer" video and stops at different points in the video to share thoughts, ideas of what what John’s done well and what can be done to animate the video for a better viewer experience and more engagement. Scott explains what john does and how the video will be improved as he moves through the course. 

The Script Re-Writing Process: Tell the Story, Convey Key Points Concepts Ideas

Scott walks you through his process of reviewing a script and how he begins to outline and frame out how he will tell the story, deliver the message of Payoneer and convey the points, concepts and ideas more effectively and begin to choose the assets needed to share the videos message more effectively. 

Reviewing the Re-written Clean Script Broken Down to Ideas, Concepts for Scenes

Script Development, Hiring Actors and Assets, Scene Development Brain Soaring

Scene Creation Keyword Asset Worksheet to Plan Your Video Scenes and HIre Assets

Scott walks you through his Scene Creation Keyword Asset Worksheet, a tool you can use to plan and develop your scenes, your keywords, determine the app you'll use, the concepts, ideas and thoughts to help you create your videos faster

How to Format & Break Down Scripts For More Efficient & Faster Scene Recording

How I lay out a script to allow for pauses and ease of reading so each scene is timed properly and allows for proper adding of actors and assets and making it easier to work with the scenes in your compositer (Camtasia, Shotcut, Screenflow, etc. )

John Colley Reads the New Script and Scott Comments on His Audio Performance

Follow along as John reads the new script and Scott pauses the recording to comment on John's professional recording style, his inflections, pauses and see how you would record each scene as I make my comments on what I like about his voice recording. 

Completed Script Creation Asset Worksheet To Use In Creating & Producing Scenes

Follow along and see how I: 

  1. Name scenes with a naming convention I'll use throughout the project, 
  2. Use the copy for each scene
  3. Choose the App I'll use to produce the scene
  4. Develop a scene naming convention for project continuity 
  5. Add the copy for each scene
  6. Separating the keywords to help scene development and choose assets and actors
  7. Brainsoar thoughts, ideas and concepts that will make up the scene message
  8. Keep track of the timing of each scene

* Script Creation Asset Worksheet Attached in Excel and PDF

Scott Researches, Casts and Hires Actor and Asset For The New Video Project

Look over Scott's shoulder as he searches his repository of assets and actors in his computer. 

Get a new perspective from a video pro on the mindset of quickly searching for assets to best convey the message of each scene in your video. 

Scott Reviews The Assets & Actors Collected Preparing to Produce Each Scene

Here Scott reviews the different videos, svg's, images and other assets and actors he's chosen to create this video. 

He explains why he chose the assets and how he plans to direct them in the scenes and how the assets fit the overall concept and message of the script

Creating the Video Scenes Using Explaindio, Easy Animator and Camtasia

Scene1 Creating the Introduction in Camtasia Using John’s Initial Introduction

Scott Imports John's Payoneer video into Camtasia and cuts out the original introduction to use in the new video and then adds the remainder of the Mp3 to the timeline

Scene2 AcceptingForeignCurrency Using a Whiteboard Sketch SVG in Explaindio

Scott selects the assets for this 8 second scene

listens to the audio track and then creates the scene in Explaindio, times it and then imports the scene into Camtasia

Scene3 ComplexExchangeRates Using Easy Animator Pro with an SVG and an Image

Importing an image and an Anibit into Easy Animator Pro. 

Using the image for the background 

Breaking apart the Anibit and then animating the different symbols in the scene to keep the viewers attention

Scene4 LogoMorphCurrency: Creating a Cool Morphing Scene Using Explaindio

Using Dollars, Pounds, Euros, Yen, Renmimbi and the Payoneer logo with a spinning globe to show how to create a Morph scene where the Logo Morphs into a spinning globe and the currency Morphs from the spinning globe and then the globe morphs into the final currency. 

This is the video clip we used in the Promo Video

Scene5 LocalBankCountries Created with Easy Animator Pro a Map and Bank Images

Importing a map image of the continents and bank images to show having your own local bank account in all the different countries. Breaking apart, resizing and animating  the assets to make them a unique scene 5

Scene6 KineticPayoneerReceivingTransferCountries Use Kinetic Text in Long Scenes

This 15 second scene is created in Explaindio using Kinetic Text which allows the words to animate easily on the scene to get the viewer to read and follow along more easily

Scene7 ReceiveFunds Using Easy Animator Creating "Money from All Over the World"

Using Easy Animator Pro to convey the idea of receiving money from all over the world and showing you each of the assets I’ll use and what I’ll do with them to create the final scene

Scene8 A Very Easy Scene Using the Payoneer Logo and Animating it in Camtasia

Using the Payoneer logo in Camtasia to animate it into the overall video so when John mentions Payoneer, we reinforce the brand with the logo coming onto the stage

Scene9 SignUp to Payoneer Simple Scene Using a Screen Capture of the Signup Form

Using the actual signup form from the Payoneer website allows for a continuity in the viewer experience so when they see the form in the video and go to the site, they are one in the same, letting them know they’re in the right place

Scene10 Send A Quick Scene to Produce Using a Video to Show Sending Email

Finding a video that shows an email symbol allows us to simply produce this 4 second scene in just a few minutes, the key to create successful videos, get them done fast

Scene11 Customers Pay Using Videos to Easily Show Money in this Quick Thought

Using Camtasia I simply put in two different videos, one of them has coins, euros and on top of it we’ll have some hundred dollar bills falling, enough said in this 6.5 second short scene

Scene12 AutoTransfer Using Easy Animator Pro to Convey Transferring of Funds

Choosing the asset to use for the scene, then breaking apart the assets to use what we need and animating the elements of the asset to convey the transferring of money in this 5 second scene

Scene13 TransferLocal Bank Using Explaindio and a Customized eMoodle Sketch

Taking an eMoodle svg sketch image and adding the Payoneer logo using Inkscape a FREE image editor showing you how to put the logo in the sketch image and giving you the FREE image to follow along and do it yourself

Scene14 Signup a Fast Simple 4 Second Scene Using the SignUp Form from Payoneer

Editing and animating the Signup form from Payoneer.com to produce a quick scene using Camtasia

Scene15 ReduceFees Using Easy Animator Pro to Convey Reduce Fees with Infograph

This 9 second scene requires a few different assets we can break apart to represent increase, coins, changing the color of the coin and creating a scene quickly

Scene16 AcceptPayment Using Explaindio A Dude Guy & Different Money Shapes

Using Youzign to crop and re-shape the money to make it look different, in Explaindio I animated each currency to enter the stage on different parts of the map of the worlds continents

Scene17 SimpleQuickPay Using Easy Animator Pro to Convey Simple Quick $$$ Text

Creating the scene to convey, Quick,  Simple and $$$ in animated text to get the reader engaged with words then showing money moving to you quickly in a 6 second scene

Scene18 CustomerCare Using an eMoodle Whiteboard SVG Sketch in Explaindo

This 7 second scene will have an awesome whiteboard sketch video done in Explaindio with an additional image animating in to draw the eye convey the scene message of Customer Care

Scene19 Tutorials Here We Want To Show Easy to Follow Tutorials on Payoneer.com

I went to the Payoneer Website and took a video screen capture of the tutorials using Camtasia making it simple and quick to produce this 8 second scene

Scene20 SignUpAccept This Scene is The Signup Form Again Creating Continuity

Bringing in the Payoneer Signup form and using a callout to circle the signup and then adding a spinning globe, a nice asset to show being a global player today.

John Provides Two Music Tracks: We Try Each One & Select One for the Background

Using Camtasia we added the two different music tracks to play under John's voice. 

We determined which one sounded best with the video. 

Using music under an informative video helps keep the viewer/listener engaged

Previewing the Final Video Before We Add the Chosen Music Track Underlay

Watching the video scene by scene with no music. Focus on the scenes and how they move from one to the next using the scenes we created

Adding In Simple Fade Transitions To Take the Scene From One To The Next

Playing the music tracks one by one beneath the video and selecting the best of the two videos and why I chose the track for this video. Deleting the unwanted track

John's Review of Scott's Video

The Final Payoneer Video With Audio, Music and All Scenes Produced

Here is the final version of Scott's video with everything pulled together.  You can now see how this all works!

john's Review of Scott's Video

Lets come full circle now.  Before I watched Scott's section, I watched and commented on his changes to my video and reacted to his changes and innovations.  I think I agree with you that this work is a step change better than my original video.

Summary and Wrap Up of Part 1

Summary and Wrap Up of Part 1 of this Course

Scott summarizes what you discovered in the Video Design Mastery Course. How John took you though creating a lecture in 30 minutes, showed his tips and tricks of audio and video creation, then how Scott took John's new course video, deconstructed and re-built the video into a more entertaining, informative and engaging video. 

Case Study for this Course

This is the video we created for our Video Mastery Course and this is the video that Scott and I will be using as our case study for this course to help to show you how you too can create amazing Promotional Videos

PROMOTION Why Are Promotional Videos Critical For Your Business?

How to Create a Captivating Promotional Video

OK. lets start by taking a look at how you can create a captivating promotional video...

Making a Promo Videos that Converts

Here are some of the key points you need to understand when creating a promtional video that converts!

One of My Original Promotional Videos

Here is one of my original promotional videos to set a base line and to show you in this course how things can be improved.

Promotional Video Checklist

Here is an initial Check list to help you with your Promotional Video production 

Promotional Video Scripts Structure Checklist

This check list will help you to write your promotional video scripts

Copywriting Mini Course

Copywriting Mini Course - Headlines
Copywriting Mini Course - Sales Pitch
Copywriting Mini Course - Power Words

PROMOTION - Introduction

Copywriting Mini Course - Soft Skills
Copywriting Mini Course - Common Mistakes

Creating a Stir and Getting Attention

Is the Standard Promotional Video Good Enough?

I want to challenge you.  Are your promotional videos good enough?  Just because that is the way that every one else makes them, is that OK?  What do you think?

I share my view with you in this lecture.

Six Key Messages in a Promotional Video

I want to start to build this content with an initial structure which will help you to understand the main framework of a Promotional Video. These Six Steps are your foundation and can be found in all good promotional messages of every kind.

So How Can You Get Attention?

Before you get started you have to get your Audiences attention and this lecture shows you how.

Why Titles Should Intrique

In order to capture the attention of your audience, you need to want them to find out more about your topic and intrigue, arousing their curiosity, appeals to one of the strongest emotions.  In simple terms you make it hard for them to stop themselves reading more of your topic.

How to Make A Promise with your Headline

Your Promotional Video headline is not your course title, it is so much more than that.  You need to use it to hook your audience into your video!  So watch this lecture to find out more!

You can download my Extra Titles Cheatsheet to help inspire you to create titles and headlines that will literally spellbind you audience.

12 Key Steps to a Successful Promotional Video

Step 1 Setting up the Problem

The first step here is to set up the problem.  You need to remind them, if necessary, that they have a problem!

2. Connecting with your Viewer

It is important that your audience feels that you understand them and their problem.  You need to establish empathy if they are to feel that you are on their side.

3. Deepen The Experience with your Viewer

Now you need to draw them in deeper and to show them that you really have been where they are now.  If they don't believe this, your pitch won't be credible.

4. Moving from Frustration to Fear

Now you need to make them feel uncomfortable, make sure that they are not happy with where they are today.  This is going to be a big motivator to get them to take action later.

5. Dismissing the Competition

You need to remove the competition from the fray!  They might be out there but they are not the answer for your audience, you are!

6. Time to Reveal your Prize

Now you pull back the curtains and reveal the solution that is going to take their problem away!

7. Moving from Interest to Desire

This step takes them one step closer to making your sales pitch irresistable.  Make sure that you really drive these points home!

8. Time for a Call to Action

Right, now hit them with your first call to action!  By this point, it should be a no brainer for them, but remember there are always going to be some people who hold back so your job is not done yet!

9. Now - Take Away The RISK!

This is important. The transaction must be riskless from their point of view, so you have to provide a guarantee.

10. Closing Out the Pitch

Now you need to close them out!  Draw everything together and hit them with another Call To Action!

11. Effective Postscripts = PS and PPS

Postscripts are a very effective way to repeat your message and your call to action without actually appearing to!

12. Key Points Summary

This lecture summarises the key points in this section.

12 Key Steps Checklist

Expert Interview - Scott Hamlin, Video Animator, Creator and App Developer

Introduction and Welcome to Scott

Its great to welcome Scott Hamlin, a very experienced videographer, who shares his advice and insights on creating Promotional Videos.  Always good to learn from a Master, Grasshopper (if any of you remember that TV series?)

In this video, I welcome Scott and he introduces himself and explains what he thinks makes a great Promo Video.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.3 out of 5
44 Ratings

Detailed Rating

Stars 5
Stars 4
Stars 3
Stars 2
Stars 1
30-Day Money-Back Guarantee


7 hours on-demand video
5 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
Video Production Video Editing & Video Marketing Made Simple
INR1,699 INR449
Layer 1